TOP TRENDS FOR THE SUMMER SEASON
2024 Summer Pourcast
As the weather warms, adventure and spontaneity fill the air. We look forward to the summer months with excitement, eager to embrace long, sunny days with family and friends. Fun takes center stage as clear skies unfold, bringing a surge of energy to every gathering. A menu that can keep up with this lively spirit is key, and that's exactly what we aim to create with the 2024 Summer Pourcast's collection of 40+ recipes!
Make a Splash
Dive into the world of hydration by adding refreshers to your menu! Adding flavor to lemonades, teas, and juices packs a sweet and tangy punch to your offerings.
Trends such as “Watertok” have been taking over social media where consumers are constructing flavorful water-based beverages to boost their water consumption. In addition to refreshers, Watertok beverages are another great way to add low-calorie, high-value offerings for your customers this summer
Day Dreaming
Elevate your customers’ experience by delving into the enchanting realm of fantasy flavors! This summer, captivate your customers with a menu that promises not just refreshment, but a magical escape. Transform ordinary sips into imaginative moments by infusing your creations with delicious flavor combinations, delightful visuals, and creative names that transport the taster into a whimsical world. Elevate their summer escapes with every sip – because this season, it’s all about crafting enchantment in a cup!
Coffee... But Make It Summer
It’s no surprise that iced coffee drinks have taken the lead when it comes to young consumers’ preferred coffee format. And what better time to dive even deeper into the cold coffee craze than summer? Elevate the coffee side of your summer menu while utilizing what you already have in your pantry! By adding components like textural inclusions or unique flavor pairings you can take your coffee menu from basic to brilliant!
Matcha More Fun in the Sun
Super charge your summer menu with the magic of matcha! As things heat up, look beyond just coffee, and consider adding LTOs that seamlessly blend the earthy richness of matcha with the sweetness of summer. With its many health benefits, popularity among young flavor seekers, and versatility, matcha just might be the thing your summer menu is missing!
Summertime Classics
Tap into nostalgia this summer by leaning into classic flavors that send your customers on a wistful trip down memory lane. In recent years, we’ve seen trends of the past permeate into the future. Consider ways to utilize flavors to create delicious and reminiscent beverage offerings. From cozy cobblers to PB&J inspired beverages, the consumer’s desire for a sense of comfort and emotional connection in an ever-changing world is undeniable.
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