WINTER POURCAST 2019

Winter Trends

Since 1925, we've been bringing amazing flavor to life – and we want to help you bring that amazing flavor to your customers. Read on to find out about the latest winter beverage trends and seasonal insights to gift your customers with holiday favorites and a few new twists on tradition!

• ­Holiday menus can be revenue-boosters for your operation – 32% of consumers (including 47% of those ages 18-34) say their foodservice preferences change depending on the season.*
  • Offering seasonal flavors can also drive sales of your regular offerings – LTO latte buyers were found to make three times as many purchases of non-pumpkin-spice lattes as they did holiday pumpkin spice flavors.**
• 
  ­Non-summer sales of cold coffee drinks are heating up – the percentage of consumers purchasing iced coffee in fall, winter and spring increased from 10% in 2013 to 13% in 2017.*** Give your customers the options they want by offering increasingly popular cold beverage preparations alongside traditional hot drinks.
   

COLD BREW PREPARATION TECHNIQUES:

Classic: Just Stir and Drizzle
 Pump Syrup and Sauce into iced cold brew, stir.
 Pour ribbon of dairy (milk, half & half, alternative milk) into the glass.

Shakerato: Just Shake It
 Combine all ingredients in cocktail shaker with ice (or without ice and pour over ice).
 Shake for 3 seconds; pour into cup.

Top with Flavored Cold Foam
 Combine 3/4 oz. Torani Puremade Syrup (any flavor) and 1 c. nonfat milk in a blender pitcher with aerating blade.
 Blend for 18-20 seconds.
 Use Cold Foam to top Classic or Shakerato cold brew.

Spiced Apple Cold Brew
 ½ oz. Torani Brown Sugar Cinnamon Syrup
½ oz. Torani Apple Syrup
8 oz. cold brew

Pumpkin Spice Cold Brew
1 oz. Torani Pumpkin Pie Syrup
8 oz. cold brew

Snickerdoodle Cold Brew
½ oz. Torani Shortbread Syrup
½ oz. Torani Brown Sugar Cinnamon Syrup
8 oz. cold brew

Toffee Frappé
1 oz. Torani English Toffee Syrup
2 shots espresso, chilled
8 oz. ice cream mix
2 cups ice

Garnish with Torani Caramel Puremade Sauce and whipped cream.

Cinderella Cold Brew
½ oz. Torani Pumpkin Pie Syrup
½ oz. Torani White Chocolate Syrup
8 oz. cold brew

*Technomic, Flavor Consumer Trend Report

**Nation’s Restaurant News, “Pumpkin Spice Latte Season Drives Sales”, August 2018

***Datassential BUZZ, 2018

Twist on Tradition

Customers expect traditional flavors like pumpkin and peppermint during the holidays – surprise them with a “twist” on the classic holiday menu by combining on-trend ingredients with familiar favorites.

Maple Bourbon Latte
½ oz. Torani Maple Syrup
½ oz. Torani Bourbon Caramel Syrup
8 oz. milk
2 shots espresso

Pumpkin Flan Latte
1 oz. Torani Caramel Puremade Sauce
½ oz. Torani Pumpkin Pie Puremade Sauce
8 oz. milk
2 shots espresso

Italian Eggnog Mocha
1 oz. Torani Dark Chocolate Puremade Sauce
½ oz. Torani Italian Eggnog Syrup
8 oz. milk
2 shots espresso

Spiced Peppermint Bark Cold Brew (the Bark with a little bite)
½ oz. Torani Peppermint Bark Puremade Sauce
½ oz. Torani Brown Sugar Cinnamon Syrup
8 oz. cold brew

Pump Syrup and Sauce into iced cold brew, stir. Pour ribbon of dairy (milk, half & half, alternative milk) into the glass.

Candied Pumpkin Seed Latte
½ oz. Torani Pumpkin Pie Puremade Sauce
½ oz. Torani Caramel Puremade Sauce
8 oz. milk
2 shots espresso

Garnish with whipped cream and top with candied pumpkin seeds.

Easily add a pop of seasonal color, texture and flavor to your standard menu with holiday-inspired garnishes.

- Flavored whipped cream – mix in Torani syrup to create your own unique flavor
- Green whipped cream – fold in Torani Crème de Menthe Syrup
- Candy canes – whole or crushed
- Chocolate shavings – milk or dark
- M&M’s® – red and green
- Cookie crumbles – gingersnap, shortbread, spice
- Holiday spices – cinnamon (spice or stick), ginger, nutmeg
- Toffee chips

Guilt-Free January 

Whether your customers are going for a “dry” January or avoiding the “Holiday 15” with a diet plan, the guilt-free indulgence of sugar-free or alcohol-free drinks can be a winner this winter.

• 23% of consumers say nonalcoholic beverages are very important to them when deciding which restaurants to visit, up from 18% in 2016.*
• 36% of US adults are on a specific diet, such as paleo, gluten-free, keto, Whole30, or another regimen.**
• Bulletproof coffee (drip coffee with butter and coconut oil) has emerged as a popular component of some diet regimens – 11% of Americans say that it gives them the extra kick they need.***

MOCKTAILS

Sans-gria Iced Tea
¼ oz. Torani Ruby Red Grapefruit Syrup
¼ oz. Torani Strawberry Syrup
8 oz. hibiscus tea, chilled
Splash of orange juice

Fresh Mint Limeade
1 oz. Torani Lime Syrup
8 oz. lemonade
Fresh mint
Muddle mint in lime syrup, add ice and lemonade on top.

Bourbon-y Caramel Cold Brew
1 oz. Torani Bourbon Caramel Syrup
8 oz. cold brew

Mojito Mint Sparkling Lemonade
1 oz. Torani Mojito Mint Syrup
6 oz. lemonade
2 oz. sparkling water

SKINNY DRINKS

Low Carb London Fog

1 oz. Torani Sugar Free Vanilla Syrup
4 oz. Earl Grey tea, strongly brewed
4 oz. steamed milk

Bulletproof Coffee

½ oz. Torani Sugar Free Vanilla Syrup
8 oz. brewed coffee
½ oz. unsalted grass-fed butter
¼ oz. MCT octane oil
Blend ingredients and serve.

Blush Tea Drink
1 oz. Torani Sugar Free Vanilla Syrup
8 oz. brewed hibiscus herbal tea, chilled
½ oz. heavy cream

Low Cal Strawberry Lemonade Slushy
1 oz. Torani Sugar Free Strawberry Syrup
8 oz. sugar free lemonade
2 c. ice

*Technomic, 2018 Beverage Consumer Trend Report, August 2018

**International Food Information Council Foundation, Food & Health

Survey, Spring 2018

***Statista, Consumers’ attitude toward bulletproof coffee, March 2017