Steeped in the Cold Brew Trend

The U.S. cold brew segment grew 580% from 2011-16.1 Its continual growth will be driven by consumers’ greater awareness and their consideration of cold brew as a daily drink.

Cold brew strongly appeals to a younger consumer base that doesn’t drink hot coffee.2 Foodservice operators see clear benefits to menuing cold brew:

  • It is lower in acid than brewed coffee with a smoother flavor.

  • It can be batched for speed of service and then customized to each order.

  • Consumers expect to pay a premium price for it.



Cold Brew 2.0

  • The next phase in the mainstream cold brew evolution: the elevation of cold brew to satisfy consumers’ desire to experiment & indulge.

  • The introduction of more unique cold brew offerings in the market showcase its versatility.

  • Cold brew’s low acidity and smooth taste make it a delicious stand-alone drink or a perfect base to add flavors and milk & milk alternatives, fulfilling different consumer ‘need states’.


Cold Brew Dayparts

Morning – with milk/alternative milk for a caffeine boost

Lunch – plain for refreshment

Afternoon – with syrup flavoring and cream for an indulgent treat



How to Elevate Your Cold

It starts with the beans…


Lighter Roasts
  • Citrus, more acidic flavor profile

  • Perfect for adding simplistic flavors

Darker Roasts
  • Chocolaty, richer flavor profile

  • Perfect for layering flavors with milk & milk alternatives


Recommended Torani

Classic Flavors
  • Brown Sugar

  • Cinnamon

  • Salted Caramel

  • Signature Coconut

  • Signature Mint

Trendy Flavors
  • Bourbon Caramel

  • Butter Rum

  • Coffee Liqueur

Milk & Milk Alternatives
  • Half-and-half

  • Almond milk

  • Coconut milk

  • Sweetened condensed milk or substitute with Torani White Chocolate Sauce

Unique Add-ons
  • Freeze cold brew in ice cube trays to make coffee ice cubes that increase the visual presentation & taste experience.

  • Combine ingredients with ice in a cocktail shaker to create a creamy texture that enhances the naturally rich flavors of the cold brew.

  • Nitro is best served without ice or milk as both will quickly dilute the foamy texture.


Flavored Cold Brew Recipes


1Mintel, The Strength of Cold Brew, July 2016
2National Coffee Association, National Coffee Drink Trends Report, April 2017