Godwin is on to something, said Andrea Ramirez, manager of consumer and customer market insight at Torani, which makes several popular blue syrups. "All those cool colors, from Blue Curaçao and blue raspberry, to blueberry and lavender and blackberry, offer visual appeal that looks wonderful on social media, and bring a sense of excitement," explained Ramirez. "The purpose of that blue is to be fun. And we are, a couple of years into the pandemic, desperate for fun. The idea of something that’s joyful and happy that isn’t really trying too hard or snooty — that’s wonderful."