From 2015-2017, cold brew and nitro coffee were the most searched terms in the non-alcoholic beverage category* and consumer interest does not seem to be slowing down anytime soon. Cold brew’s smooth and less acidic taste continues to make it a perfect base to layer unique flavors, like spices and florals, and to translate into nostalgic drink applications like ice cream floats. Capitalize on cold brew’s versatility by offering a unique happy hour drink promotion for the afternoon daypart.


Drinking Vinegars

Vinegar-based drinks, touted for having powerful antioxidants and digestive benefits, can satisfy mainstream tastes when toned down by fruity flavors.
This creates a refreshing drink experience, whether as a jumpstart to the day or a palate-cleansing afternoon break.

Strawberry Balsamic Shrub
1 oz. Torani Signature Strawberry Syrup
1/2 oz. balsamic vinegar
8 oz. sparkling water

Garnish with a basil leaf or fresh strawberry.

Honey Apple Cider Sour Iced Tea
1/2 oz. Torani Honey Sweetener
1 oz. apple cider vinegar 
8 oz. brewed black tea, chilled

Garnish with a cinnamon stick.


Cereal Garnish

Cereal has moved beyond breakfast and into beverages where its simplistic use as a garnish can easily elevate a standard drink into something fun and whimsical. This unique value-add is sure to capture the attention of Gen Z consumers.

Cookie Monster Latte
1 oz. Torani Chocolate Chip Cookie
Dough Syrup
2 shots espresso
8 oz. milk

Garnish with Cookie Crisp™ cereal.

Luck of the Irish Blended Crème
1 oz. Torani Crème de Menthe Syrup
6 oz. ice cream milk
16 oz. ice

Garnish with whipped cream and Lucky Charms™ marshmallows.


Floral Infusions

While botanical flavors have consistently been featured in cocktails, these flavors are popping up more in the café segment. Balance the strong taste of florals using the carbonation in craft sodas or the creamy notes in cold brew.

Sparkling Lavender Lemonade
1 oz. Torani Lavender Syrup
4 oz. lemonade
4 oz. sparkling water

Rose Milk Cold Brew
1/2 oz. Torani Rose Syrup
1/2 oz. Torani White Chocolate Sauce
8 oz. cold brew

Combine all ingredients in a shaker.



Social Media Friendly

Now more than ever, Gen Z consumers are interested in not just how the drink tastes, but also how it looks. Fun, colorful drinks are not only a way to catch consumers’ attention on social media but also compels them to promote the drink to their own followers.

Campfire S’mores Frappé
1/2 oz. Torani Toasted Marshmallow Syrup
1/2 oz. Torani Dark Chocolate Sauce
5 oz. ice cream milk
Frappé Mix
1 shot espresso
16 oz. ice 

Butterfly Lemonade
1/2 oz. Torani Pineapple Syrup
8 oz. lemonade
Gently spoon a scoop of brewed butterfly pea flower tea* on top.

* Butterfly pea flower tea is a caffeine-free herbal tea. What makes this tea unique is its color-changing aspect impacted by pH changes. For example, when lemon juice is added to the tea, it will change from its original blue color to purple.

Introducing New Sugar Free Syrups. All of the fun, none of the calories!


Torani Sugar Free Blue Raspberry Syrup

With a perfect balance of sweet and tart, this dairy-friendly flavor evokes the taste of fresh, juicy raspberries enhanced with a playful color.

Pack Information
PET bottle4 bottles/case
PET Bottle UPC: 0-89036-53292-1
PET Case UPC: 4-00-89036-53292-9

Summertime Blues Energy Drink
1/2 oz. Torani Sugar Free Blue Raspberry Syrup
1/2 oz. Torani Sugar Free Peach Syrup
8 oz. sugar free energy drink


Torani Sugar Free Pineapple Syrup

With an exotic tang, this flavor delivers the essence of the juicy, tropical fruit.

Pack Information
750mL/25.4oz. glass bottle
12 bottles/case
Glass Bottle UPC: 0-89036-37291-6
Glass Case UPC: 1-00-89036-37291-3

Tropical Breeze Iced Tea
1/2 oz. Torani Sugar Free Pineapple Syrup
1/2 oz. Torani Sugar Free Mango Syru
8 oz. brewed black or green tea, chilled


* Google 2017 Food Trends Report