Q2 2021
2021 Summer Trends
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Elevate Your Summer Drinks with these 3 Easy Techniques!
Here are 3 easy techniques that you can use in your summer beverages to create a masterpiece that:
- You can charge more for
- Customers won't recreate at home
- Adds a level of ocmplexity and sophistication
Energize Your Cold Coffee Offerings
Add excitement to your summer coffee LTOs by incorporating elements that customers wouldn’t typically make for themselves at home. Include cold foam toppers, nitro cold brew, sparkling water or shaken coffee to create an exciting, energizing experience for your patrons.
- Cold brew has a projected 4-year growth rate of 60.2%1
- 90% of Gen Z consumers love iced lattes1
1. Datassential Menu Trends
Freshen Up Your Refreshers
As the temperature heats up, refreshers are poised to take center stage on menus. Refreshers are the perfect way to deliver the ultimate summer experience that both invigorates and hydrates. Don’t settle for the basics this summer – add some pizzazz to your lemonades by making them sparkling, or put more oomph in your iced teas by adding fruit inclusions!
- Refreshment is the most common beverage need state – influencing almost ¾ of all beverage occasions1
- 56% of millennials will pay more for a beverage that is higher quality or a more interesting flavor1
- Cold brew tea has seen a 300% growth in just 1 year2
- Gen Z drinkers prefer green tea over black tea
1. Hartman Modern Beverage Culture Webinar, May 2019
2. Datassential Menu Trends
Elevate Your Smoothies
Smoothies are a great way to embrace both the “More Than Alternatives” and the “Culinary Tourism” trends. Create delicious tropical smoothies that transport your customer to a summer getaway with internationally inspired flavors. Or create “better-for-you” alternative smoothies by using plant-based milks.
- Young consumers lead purchasing in the smoothie category1
- 67% of US consumers love/like smoothies2
1. Hartman Modern Beverage Culture Webinar, May 2019
2. Datassential Menu Trends
