Businesses are always trying to understand the mindset of their customers. But sometimes it’s challenging, especially when people are responding to a situation in so many different ways. COVID-19 has brought out a myriad of reactions among individuals across the globe. As a business owner, the ability to empathize with every type of response is crucial. In this week’s What’s Brewin’ Update we dive into the “6 Tribes of COVID” that that you as an operator need to understand.

Take a look and see how you can use this information to strategically reach your customers!